When your baby approaches weaning it’s only natural to turn to the baby food aisle at the supermarket for inspiration. It’s an ever-expanding aisle full of pouches upon pouch of purees, snacks and cereals in every flavour possible.

A shelf of baby food pouches in a Sainsburys supermarket featuring baby food brands such as Ella's kitchen, Heinz, Hipp Organic and Annabel Karmel

Many of the pouches are made from organic ingredients and really convenient for weaning on the go - but these things are expensive and wasteful with over 95% of finished pouches currently going to landfill or incineration.

It's also important to note that commercial food pouches should not be a complete replacement for home made foods made from fresh ingredients. The 2025 Panorama documentary hi-lighted how the extreme processing and lengthy storage of food in pouches degrades the vitamins and nutrients in the pouches so they cannot be relied upon for a balanced diet.

I’m not going to make anyone feel bad for buying pouches. They are incredibly handy, they keep at room temperature for months on end. You can keep one in your change bag for emergencies and avoid a hangry meltdown….something we can all aspire to! 

Nom Nom kids reusable snack pouch with pea puree compared to Ella's kitchen puree.

Reusable food pouches have been around for a while but never seem to get much publicity mostly because initially it was small businesses like mine making them with limited marketing budgets.

I started developing Nom Nom Kids in 2013 when I had my own weaning baby and a 2 year old that loved a smoothie pouch. I didn't like the wasteful packaging and really wanted to be able to put my own food inside the magical pouches that made my fussy 2 year old eat fruit.

    Making your own baby food & snacks from scratch

    Baby food and squeezable snacks can be incredibly easy to make yourself and it doesn't have to take up lots of time. There are recipes freely available on line or in books and even some here on my website.

    Using your meals to make baby foods

    If you've made your dinner with no added salt you can also just blend parts of it together along with a little of your baby's milk and store it in a pouch, pot or ice-cube tray. You can freeze the pouches or keep in the fridge for up to 48 hours.

    Check out my first food blog post if you want to know more about the first stages of weaning or take a look at how our pouches can be used at different stages of your baby's development here. They can be easily used from 6 months but if you need to wean earlier please do sterilise the pouches in Milton or similar solutions before using each time. 

    Why choose Nom Nom Kids

    We may not have the advertising power or resources of a large company behind the business but as a mum and a dedicated product developer myself I can guarantee that these are the easiest to use on the market due to the wide side opening and the gusset base. The dimensions have been carefully tested to make them work in the best possible way. They will even stay wide open in the dishwasher when placed over the spikes.

    nom nom kids pouches in the dishwasher showing how the base keeps them open for effective cleaning

    The benefits of Nom Nom Kids over the others you can buy are:

    • No filling stations required to get the food into the pouch, just spoon or pour it in
    • Strong double zipper that does NOT leak - I promise
    • Wide opening allows you to get your whole hand in to the pouch
    • No hidden corners or crevices, the gusset opens the pouch up.
    • Stays open in the dishwasher to get it really clean.
    • The gusset allows more food to be packed in without making the pouch oversized.
    • Holds 140ml of liquid food – others claim to hold the same but don't.

    Our 140ml Animal pouches are available in different pack options. Tap to take a closer look at our pouches:

    various packs of Nom Nom Kids reusable pouches to choose from

       

     

     

    Comments

    Thanks for sharing such valuable Content. Nice One. Keep it up dear

    — NairobiRom