Let me explain what all the fuss is about.

The Nom Nom Kids Pouch is a reusable food pouch with the same sized spout as you find on store bought pouches such as Ella’s Kitchen, Plum, Hipp etc. Unlike the store bought pouches the Nom Nom Kids Snack Pouch is made from only plastic. It's a combination of PET, Nylon and PE. The cap is choke safe so you don't have to worry about your little one swallowing it. The pouch is BPA, PVC and Phthalate free and produced by a factory that are very used to making baby and food packaging products. The pouches have been tested to comply with EU Directive 10/2011.

The Nom Nom Kids Reusable Pouch has a fun child appealing design in bright colours. Children love naming the animals and my toddler loves to blow into the pouch after he's finished to make the lion roar!

The back of the pouch also has a lovely design and a fun way of identifying who the pouch belongs to and what it's filled with. There are also boxes to tick to advise if the pouch needs to be kept chilled and/or if it needs to be warmed up before eating. We added these as nursery staff, childminder or grand parents might not know what to do.

The Nom Nom Kids reusable Pouch is filled easily through the ziplock opening at the side. This opening is wider than any other on the market so it's really easy. The pouch has a wide gusset too which allows the pouch to stand up on it's own leaving you free to fill the pouch with 2 hands. You can use a jug or a spoon to fill the pouches so no extra expensive equipment is required.

The pouches are an excellent way to store your baby food as they are freezer safe or to allow you to prepare your toddlers smoothies in advance and then freeze them.

The pouch can be washed in the dishwasher or by hand.  It can't be heated in the microwave but the contents can be heated up within minutes by submerging in a bowl of hot water which is perfect for feeding your baby when out and about.

The reusable pouch as a concept is great for enabling your children to eat healthily from a young age. It can be used from first stage weaning through to school age. You can get lots of vitamins and minerals into even the fussiest child using the pouch. I don't by any means mean that they don't need to learn to eat their fruit and vegetables at mealtimes but it gives you the peace of mind that your child has eaten well at snack or dessert time so meals can be a little less stressful. In some cases you might find that they even get more than 5 a day!

The snack pouch is just the start of Nom Nom Kids. We hope to bring you lots of other useful, fun products to help your children eat well.