Plastic Waste and Recycling February 27 2018, 0 Comments

All this week BBC Midlands today are focusing on Plastics recycling and waste and I was lucky enough to be featured On day 1 of the campaign.

One of the main reasons for developing my food pouches was to help save waste. I really didn't like the fact that 10's of millions of pouches were being thrown away each year in the UK alone. 

I have always found pouches amazingly helpful for feeding snacks on the go and once I had developed pouches that could be filled and cleaned easy they are even more handy for storing our foods in the freezer. 

See my video below.

In a recent article by The Times newspaper discussing Pouch packaging it was stated that  "More than TEN BILLION plastic-aluminium packets containing baby food, pet food and drinks are sold each year in the UK but less than one in 20,000 is recycled, according to analysis of industry data. Two thirds are sent to landfill sites and nearly all the rest are incinerated"

For Baby food pouches alone there is only one significant recycling scheme which is funded by Ella’s Kitchen. The scheme was set up to recycle any brand of baby food pouches but according to a spokesman at the company they have "recycled only 1.9 million pouches in seven years (now the total is 2,014,617). The company admitted that this was less than 1 per cent of the pouches it had produced"

The scheme is not widely advertised even by Ella's kitchen themselves and requires individuals or businesses to set themselves up as a collection point for pouches and register themselves. There are lots of collection points throughout the country so it's definitely worth a check on the EllaCycle map to see where you could drop yours off.

EllaCycle mapTo give credit to Ella's Kitchen though. They are the only baby food brand supporting the recycling of baby food pouches and will accept any brand into the scheme. They also award 2p for every pouch recycled to charity to encourage consumers to recycle their pouches. The charity is selected by the collection point manager and they can choose to make their location public or private. If you are interested in becoming a collection point, saving waste and raising money for charity then you can find out more and sign up to the scheme here.

If you would like to read the full article from The Times click here


If you would like to know more about our products or save more pouches from landfill you can purchase our reusable versions here or pop over to and search for Nom Nom Kids.